SIRUI Co-Lab is an open, global product co-creation initiative for the imaging community.
It is a place where ideas are explored seriously, collaboration is structured, and innovation is brought into the real world.
Built on SIRUI’s long-standing expertise in optical engineering and imaging equipment manufacturing, Co-Lab is supported by a reliable, scalable supply chain and an international distribution and service network. Our goal is to transform promising concepts into market-ready imaging solutions that professionals and creators can truly rely on.
We invite collaboration from independent inventors, designers, engineers, filmmakers, photographers, startups, supply-chain specialists, and cross-disciplinary creatives—anyone with a fresh perspective and the ambition to turn ideas into tangible products.
Frequently Asked Questions
1. What kind of ideas can you submit?
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We welcome any imaging-related ideas that help make better products — from new concepts to improvements on existing gear.
Product scope includes but is not limited to：
- Lenses
- Tripods & Supports
- Lighting
- Camera Accessories
- Action Camera Accessories
- Other photography/imaging gear
2. What can you propose？
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New Product Ideas
- New product categories or product directions
- New product features and functions
- New product use cases
- Product concepts designed for specific user groups
- Product combinations, accessories, or bundle ideas
Product Improvements
- Suggestions to improve pain points in existing products
- Improvements to structure, materials, appearance, or packaging
3. How long does the evaluation take?
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We usually get back to you within one week after receiving your idea.If you haven’t heard from us after one week, please contact us at co-lab@siruioptical.eu.We'll check on your submission and get back to you as soon as possible.
4. What rewards can you receive?
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Depending on the evaluation result and the development of your idea, you may receive:
Idea Evaluation Rewards
- Idea Pool — 10% OFF Coupon
- Pre-Research — 20% OFF Coupon
- Product Development — USD 150 Bonus
- Outstanding Idea Award — USD 220 Bonus
Product Launch Reward
If your idea is developed into a mass-produced product and officially launched, you may receive:
USD 450 Bonus + 1 Product
*Each idea is eligible for one evaluation-stage reward, based on the highest applicable level. Rewards are subject to project evaluation and applicable Co-Lab terms.
5. Can you submit more than one idea?
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Absolutely. You can submit as many ideas as you like. Each idea will be evaluated on its own merit, and rewards can accumulate across multiple submissions.
6. What if your idea is not selected?
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Every valid submission receives a response. If your idea doesn't advance to the next stage, we'll let you know why — and you're always welcome to refine and resubmit with additional insights.
