SIRUI Previews New Aurora Autofocus Lenses at IBC2026
Published on: September 27, 2026
Updated on: September 27, 2026
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SIRUI displayed two upcoming Aurora lenses at IBC2026 ahead of their official launch. The new autofocus lenses were shown publicly for the first time at SIRUI's booth (12.D31) in Amsterdam.
New Aurora Lenses at IBC2026
The two new Aurora lenses were displayed as pre-production samples. Visitors at the booth were able to handle the lenses and ask about specifications, comparing them to the existing Aurora models. Full specifications and pricing will be shared ahead of the official launch.
Each sample lens on display came fitted with a lens hood, following the same approach SIRUI took with the 35mm and 85mm.
Aurora 35mm and 85mm Background
The Aurora series began with the SIRUI Aurora 85mm f/1.4, followed by the SIRUI Aurora 35mm f/1.4 — full-frame autofocus lenses aimed at creators working across both photography and video. Both are compact and metal-bodied, with the 35mm weighing from 490g and the 85mm 540g. SIRUI positioned these lenses for run-and-gun shooting, portraits, and hybrid content work.
When the 35mm and 85mm launched, SIRUI indicated that additional focal lengths were planned for the series. The IBC2026 preview comes more than a year after that, and the two new lenses will join the existing 35mm and 85mm in the Aurora line.
What's Been Shown So Far
Based on the IBC2026 samples and the existing Aurora lenses, here's what's been shown at the booth:
Full-frame coverage
Autofocus, consistent with the STM motor used in the 35mm and 85mm
Compact, metal-body construction in line with the existing Aurora lenses
Sample units fitted with a lens hood, as with the 35mm and 85mm
Detailed specifications and availability will be announced ahead of the official launch.
Final Thoughts
The two new Aurora lenses made their first public appearance at IBC2026, more than a year after SIRUI first mentioned plans to expand the series beyond the 35mm and 85mm. Full specifications and launch details will follow closer to release.
