The SIRUI Fall Sale 2026 is now live on the SIRUI store, with savings across anamorphic lenses, cine lenses, autofocus primes and photography gear. Most offers run until October 19, while the Aurora F1.4 offer ends earlier, on October 16. This guide walks through each discounted product line, who it suits, and how to decide which lens fits your next project before the sale ends.
SIRUI Fall Sale 2026 at a Glance
The table below summarizes the discounts and end dates for each product line in the Fall Sale.
| Product Line | Lens Type | Discount | Ends |
|---|---|---|---|
| Astra 50/75/100mm | Full-frame autofocus anamorphic lens, 1.33x | 10% off | October 19 |
| 20mm & 40mm S35 AF Anamorphic | S35 autofocus anamorphic lens, 1.33x | 15% off | October 19 |
| Vision Prime | Full-frame manual cine prime | 15% off | October 19 |
| Aurora 35mm & 85mm F1.4 | Full-frame autofocus prime | 15% off | October 16 |
| Photography gear | Selected accessories and equipment | Up to 40% off | October 19 |
Sale prices are already applied on the product pages, so there is no SIRUI discount code to enter at checkout. The Fall Sale also includes several additional benefits:
- Bonus points: orders placed from October 6 to October 11 automatically earn 3X points, and orders placed from October 12 to October 19 automatically earn 2X points
- Exclusive gifts with Fall Sale orders
- Membership points can be redeemed for discounts on top of the sale price
- Free shipping protection on orders of $1,800 or more
SIRUI Astra: 10% Off the World's First Full-Frame Autofocus Anamorphic Lens
The SIRUI Astra is the world's first full-frame autofocus anamorphic lens series, available in 50mm, 75mm and 100mm at T1.8 with a 1.33x squeeze. On a full-frame sensor, it delivers a native 2.4:1 widescreen image, with the oval bokeh and horizontal flares that define the anamorphic look.
What sets the Astra apart is the combination of autofocus and anamorphic optics in a single lens. Creators can rely on the camera's autofocus for run-and-gun work, or use the gear ring for manual focus pulling on a follow focus when a scene calls for it. The series is available in Sony E, Nikon Z and L mounts.
The Astra suits short-video creators, music video shooters and short-drama crews who want a cinematic widescreen look without dedicating a crew member to pulling focus. If you are unsure which focal length to start with, our comparison of the Astra 50mm, 75mm and 100mm breaks down how each one performs in different shooting situations.
SIRUI 20mm and 40mm S35 AF Anamorphic Lenses: 15% Off
The SIRUI 20mm T1.8 and 40mm T1.8 are the world's first S35 autofocus anamorphic lenses. Both use a 1.33x squeeze, which turns a standard 16:9 frame into an approximately 2.35:1 widescreen image after desqueezing.
Like the Astra, these lenses combine autofocus with a geared focus ring, so they work for both solo shooting and more controlled setups. The 20mm covers wide establishing shots and tight interiors, while the 40mm is a natural choice for medium shots, interviews and everyday storytelling.
With mount options for Sony E, Fujifilm X, Nikon Z, L-Mount and MFT, the 20mm and 40mm are a practical entry point into affordable anamorphic lenses for S35 and APS-C camera owners.
SIRUI Vision Prime: 15% Off Full-Frame Cine Primes
The SIRUI Vision Prime (VP-1) is a full-frame manual cine lens series covering 15mm T1.6, 24mm, 35mm and 50mm T1.4, as well as 75mm T1.4 and 150mm T4 with 1.5x macro. Each lens ships with a native Sony E mount and supports swappable L, RF and Z mount modules, so the set can move with you across camera systems.
For cinematographers, the practical details matter: a 270° focus throw for precise focus pulls, consistent color across the set to simplify grading, and a lightweight build that works well on gimbals. Aspherical elements, ED glass and HRI glass help control chromatic aberration and stray light for clean, sharp images.
The Vision Prime suits short-drama productions, commercial shoots, music videos and solo filmmakers building a matched full-frame cine lens kit. For a closer look at how the set fits into a budget-conscious workflow, read whether the Vision Prime works as a budget full-frame cine lens kit.
SIRUI Aurora F1.4: 15% Off Until October 16
The Aurora series includes the Aurora 35mm F1.4 and Aurora 85mm F1.4, full-frame autofocus primes designed for both photo and video. Both lenses are sharp wide open, feature a clicked/declicked aperture switch and triple protection, and are available in Sony E, Nikon Z, L-Mount and Fujifilm X mounts.
The Aurora offer runs on a separate schedule and ends on October 16. If you are deciding between the two focal lengths, our guide on choosing between the Aurora 35mm and 85mm F1.4 in the October sale covers the differences in detail.
Photography Gear Up to 40% Off
Beyond lenses, the Fall Sale includes selected SIRUI photography gear at up to 40% off. Discounts vary by product, so check the sale page for the full list of eligible items and current prices before the offer ends on October 19.
Which SIRUI Lens Should You Buy This Fall?
Each product line in the sale is built for a different way of working. Use the table below to match your shooting needs to a lens series.
| Your Shooting Needs | Recommended Series |
|---|---|
| Full-frame anamorphic look with autofocus for short videos, MVs or short dramas | Astra 50/75/100mm |
| Anamorphic shooting on an S35 or APS-C camera | 20mm & 40mm S35 AF Anamorphic |
| A matched full-frame cine prime set with manual focus control | Vision Prime |
| Fast autofocus primes for both photography and video | Aurora 35mm & 85mm F1.4 |
Final Thoughts
The SIRUI Fall Sale 2026 covers lenses for several types of creators, from autofocus anamorphic shooters to filmmakers building a full-frame cine kit. The Astra is available at 10% off, while the 20mm and 40mm S35 AF anamorphic lenses and the Vision Prime series are 15% off, all through October 19. The Aurora F1.4 offer ends on October 16, and selected photography gear is up to 40% off. Orders placed by October 11 earn 3X points, and orders from October 12 onward earn 2X points. If one of these lenses is already on your list, the Fall Sale is a good time to add it to your kit.
FAQ
Do I need a SIRUI discount code for the Fall Sale?
No. Sale prices are already applied on the product pages, so the discount is reflected at checkout automatically.
When does the SIRUI Fall Sale 2026 end?
Offers on the Astra, 20mm and 40mm S35 AF anamorphic lenses, Vision Prime and photography gear end on October 19. The Aurora F1.4 offer ends on October 16.
Which camera mounts are available for the Astra, S35 AF anamorphic and Vision Prime lenses?
The Astra is available in Sony E, Nikon Z and L mounts. The 20mm and 40mm S35 AF anamorphic lenses come in Sony E, Fujifilm X, Nikon Z, L-Mount and MFT. The Vision Prime uses a native Sony E mount with swappable L, RF and Z mount modules.
How do bonus points work during the SIRUI Fall Sale?
Points are added automatically. Orders placed from October 6 to October 11 earn 3X points, and orders placed from October 12 to October 19 earn 2X points.
Can I use membership points on top of the sale price?
Yes. Discounts redeemed with membership points can be applied on top of the Fall Sale price.
Is shipping protection included with Fall Sale orders?
Orders totaling $1,800 or more include free shipping protection.
