Scroll through TikTok, Instagram Reels, or YouTube Shorts for five minutes and you'll notice something: very little of it has a cinematic look. Most cameras and cinema lenses — anamorphic...
September 15, 2026
What award did the SIRUI Saturn V2 win at IBC 2026? The SIRUI Saturn V2 was named one of six Best of Show winners in Newsshooter's independent IBC 2026 awards,...
September 15, 2026
SIRUI displayed two upcoming Aurora lenses at IBC2026 ahead of their official launch. The Aurora 15mm and Aurora 24mm autofocus lenses were shown publicly for the first time at SIRUI's...
September 13, 2026
SIRUI is heading to Amsterdam this September for IBC2026, one of the biggest events on the media and broadcast technology calendar. We're bringing our full lineup of cine lenses to...
September 11, 2026
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