Your search for how to make a good video ends here if you are making video content for leading platforms like YouTube, Instagram, and TikTok. Follow these tips to instantly get better results.
Social media is a sea of content in which content creators strive to stand out. As of 2025, there are over 1.59 billion active users on TikTok and more than 2 billion on Instagram! If these numbers are not intriguing for you, then consider this: YouTube records 500 hours of video every minute! That’s every minute!
The point we are trying to make here is that video is everywhere now, and if you're not leveraging it for your business or brand, you're missing out on a massive opportunity. To stand out in this sheer competition between brands and content creators, learning how to make a good video is no longer enough. You have to work on the video quality, which requires a thorough understanding of the lens.
1.Lengths of Lenses
This is a greatly ignored blunder content creators make with their camera lenses. The focal length of your lens is responsible for how much of the scene your camera lens captures and how properly (sharp and in focus) it looks on screen, with a bokeh and separation of objects.
For example, if you are doing Instagram or TikTok, the wide-angle lenses ranging between 16mm and 24mm are a great choice, as they are ideal for lifestyle, beauty content, and dance videos. Someone using an 85mm for TikTok will get cropped footage, and it will make it hard to connect with your fans.
If you are on YouTube, use lenses ranging from 35mm to 50mm for studio headshots or 85mm and beyond if you are aiming for creative storytelling with close-ups.
2. Manual Focus vs. Autofocus:
Many people, when entering the content creation domain, are seen making the mistake of manually focusing camera lenses or just investing in a budget lens that can’t keep up with fast autofocus during object movement. For content creation on this platform, you have to have a lens that is absolutely good at tracking and focusing on objects and can do that as fast as it can.
Look for camera lenses that have stepping motors for running this autofocus for you and come with speeds as fast as 0.05 seconds and under in their AF speeds. Modern cameras and their lenses come with AF tracking lock speeds as low as 0.1 seconds, which means how fast they can lock to an object, a highly desirable feature for content creators on YouTube and TikTok.
3. Visual Planning & Aspect Ratios
Another common mistake people nowadays make, especially when starting, is not researching what aspect ratio they need to work with. Generally, you have to go with a 9:16 aspect ratio if you are shooting vertical videos, which are standard on platforms like Instagram and TikTok's short video format (Shorts and Reels). Resizing and cropping won’t look professional, so it’s better to plan aspect ratios first.
Apart from planning technical aspects like aspect ratios, investing in a good camera and quality lens is also incredibly important if you want professional-looking video content. If you are using a mirrorless camera, then we recommend investing in the Saturn 35/50/75mm Full-frame Carbon Fiber Anamorphic Lens series to make better video content this year.
4. Invest in Audio Gear
We all know that video quality is so important to look more professional and visually appealing to your audience, but most people ignore a good-quality audio setup. Invest in a reliable on-body microphone or boom stand mic above your head if you plan to shoot indoors. We also suggest using acoustic sealants and foams in your room to bring down noise levels.
Nowadays, many AI tools can easily remove noise from your recorded audio. We also recommend investing some time in using services like Epidemic Sound with audio-exclusive sound files, which can easily set you apart from other content creators.
5. Learn trending skills of post-production.
The world of content creation is continuously evolving, and so are the techniques used during post-production. If you really want to be a pro at how to make a good video this year, then there is no escape from constantly improving your editing and other post-production skills to make your content stand out and always be one step ahead of others.
Wrapping Up:
A good video, which will attract a platform’s algorithm and your audience, requires a combination of good skills, knowledge, and a capable camera equipment approach for your content type. For quality content creation, we recommend considering the Saturn Lens series, which is designed to elevate your content creation to a professional level.
Designed for video content creators who can select from a variety of its focal lengths, these lenses deliver widescreen visuals with stunning lens flares (which you see in Hollywood movies) and a unique, immersive look, instantly giving your content a professional feel.
It also features a stepping motor system, which ensures ultra-fast object tracking and focusing of objects. All this in a reasonable price tag and ultra-lightweight body make it a must-have for those looking to level up their video content.
