SIRUI at IBC2026: New Anamorphic Lenses Saturn V2 Take Center Stage
Published on: September 11, 2026
Updated on: September 11, 2026
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SIRUI is heading to Amsterdam this September for IBC2026, one of the biggest events on the media and broadcast technology calendar. We're bringing our full lineup of cine lenses to the show floor, including three flagship anamorphic releases from this year — and we'd love to see you at our booth.
What Is IBC?
IBC, short for International Broadcasting Convention, is one of the world's leading trade shows for media, entertainment, and broadcast technology. So what does IBC stand for in practice? Every year, thousands of broadcasters, content creators, streaming platforms, and technology providers gather under one roof to showcase the latest innovations across production, post-production, and distribution.
IBC2026 takes place from September 11–14, 2026, at the RAI Amsterdam in the Netherlands. The show brings together more than 1,300 exhibitors and tens of thousands of trade visitors from over 170 countries, with the show floor covering everything from cameras and lenses to AI-driven workflows and cloud infrastructure.
SIRUI at Booth 12.D31
You can find SIRUI at Booth 12.D31 throughout the show. We've set up a full hands-on display featuring our cine lens lineup, including sample units of our newest releases, so visitors can see and handle the gear in person rather than just reading the spec sheet.
Meet Our Guest Speakers
We've invited three guest speakers to join us on the show floor for live walkthroughs and Q&A:
September 11 — @SightseeingStan, covering the IronStar series
September 12 — @vi_dan, covering the Vision Prime series
Stop by on any of these dates to hear firsthand impressions of these lenses from working filmmakers and content creators.
Day one is already behind us, and turnout at the SIRUI booth was fantastic — a steady stream of visitors came by to see the lenses in person and hear @sightseeingstan's IronStar walkthrough. If day one is any indication, the rest of the show is shaping up to be just as busy.
Three Flagship Anamorphic Lens Highlights at IBC2026
This year has been a big one for SIRUI's anamorphic lineup, and IBC2026 is where we're bringing it all together.
IronStar New Focal Lengths: 75/100/135mm
The SIRUI IronStar 75/100/135mm T1.9 1.5x Full-Frame Anamorphic Cine Lens set builds directly on the existing IronStar 35/45/60mm lineup, extending the series into longer focal lengths. Together, the two ranges give filmmakers a full six-lens IronStar set spanning wide to long, so there's no need to switch systems mid-project to get the reach a scene calls for.
Vision Prime New Focal Lengths: 15/75/150mm
The SIRUI Vision Prime 15/75/150mm T1.4 Full-Frame Cine Lens set continues the Vision Prime 24/35/50mm series released earlier this year, adding an ultra-wide 15mm and a long 150mm on either end. With both ranges together, Vision Prime now covers a complete six-lens kit from wide to telephoto — a well-rounded, all-in-one set for photographers and filmmakers who want consistent color and rendering across every focal length they shoot.
Saturn V2 — This Year's Biggest Highlight (Launched September 9)
The standout at our booth is the new Saturn V2, a full-frame 1.6x anamorphic cine lens series (35mm/50mm/75mm, T2.9) that launched on September 9 — just days before the show. Saturn V2's headline feature is a built-in 90° rotating mechanism that switches the lens between horizontal and vertical shooting without removing it from the camera. That means one lens can now serve both traditional widescreen projects and vertical formats like short dramas and social content — "One Lens, Two Visual Languages."
Beyond the horizontal/vertical switch, Saturn V2 also brings a set of specs built for real production work:
T2.9–T16 aperture range for full-frame coverage across a wide range of lighting conditions
0.8 MOD focus gears with 120° of focus rotation for smooth, precise focus pulls
65mm max diameter for easy compatibility with common matte boxes and accessories
62mm front filter thread for straightforward ND or diffusion filter mounting
If you only stop by one part of our booth, this is the one to see and handle in person.
See You in Amsterdam
Whether you're a working DP, a content creator, or just an anamorphic-lens enthusiast, our booth is set up for hands-on exploration — pick up the lenses, look through them, and talk shop with our team and guest speakers. We'll be at Booth 12.D31 all four days of IBC2026, September 11–14, at the RAI Amsterdam.
